Mumbai, India · Sr. Product Designer
I design intuitive experiences that solve real problems and drive measurable impact — from healthcare platforms to retail funnels.
About Me
F1 teaches me to analyse, adapt, and make decisions under pressure. Chess teaches me to think ahead, see patterns, and design with purpose. Together, they inform every UX decision I make — from user research to shipped product.
More About Me →"Every project is a new race. Every decision is a move. The goal is always the same: create meaningful impact."
Core Skills
Selected Work
1 of 3 published · more coming soon
A targeted UX intervention on the pincode validation flow that removed friction from the first step of the checkout funnel — resulting in a 56% increase in add-to-cart events within 30 days of launch.
Nilkamal Furniture delivers to 19,000 of ~22,000 pincodes across India — covering 87% of serviceable locations. Yet every user, regardless of serviceability, was required to manually enter and validate their pincode before adding anything to cart.
This mandatory gate penalised the 87% majority every session, solely to catch the 13% edge case. The result was measurable friction at the very top of the checkout funnel.
Shifted from friction-first (user must act before the system helps) to assistance-first (the system pre-fills what it knows, then steps aside).
Minimal intervention, maximum funnel impact — each fix mapped directly to a friction point.
Rolled out 27 Nov 2025. 30-day post-launch vs prior 30-day baseline.
Bengaluru now holds the highest session volume (+9% YoY, 98.1K sessions) while Mumbai is flat. The hypothesis: switching the default from 400028 (Mumbai) to 560001 (Bengaluru) will further reduce friction for the single largest user cohort.
Dark = Nov–Dec 2025 · Light = Oct–Nov 2025
02 — Resume
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"Every project is a new race. Every decision is a move. The goal is always the same: create meaningful impact."